Opinion Surveys
Surveys of an organisation's people can provide a valuable insight into their motivation and morale. They can also give the senior managers of an organisation a 'moment of truth' as their people who are re-assured of total confidentiality have the opportunity to air their feelings.
Surveys can cover all the people within an organisation to gauge opinions or they can be targeted to a specific population or a specific issue. For example we surveyed 400 senior managers of a national organisation to gather their perceptions of their benefits package. The outcome being that managers prefered to chose their benefits. As a result the organisation introduced a benefits menu with guidelines on the value of each choice.
